Strange things are happening in the motor industry. One of them is the rumour from Top Gear that Jaguar Cars, the company owned by India’s Tata Motors, is developing an SUV (sports utility vehicle) to be launched in 2015. These rumours have been doing the rounds for quite sometime but they now appear to be confirmed.
We’ve always said a Jaguar SUV could work but is probably a bad idea because it will cannibalise sales from sister company Land Rover, which specialises in SUVs. A field on which Jaguar should be grazing is the A4/ 3 Series/ C-Class/ S60 arena, or the TT/ Z4/ SLK market where it’s not present. SUVs are still selling well yes, but what’s the point of having Land Rover in the family if you are going to fight them for sales as well?
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