A fresh punch-up between Audi and BMW is on the cards, according to reports from Europe. Both companies have pledged to rule the premium car sector with over 2 million annual sales each. Except they have different timelines. BMW, currently the global sales champion in this sector, says 2 million will come in by 2016. Audi on the other hand, is aiming at 2020 for its 2 million milestone.
Audi’s mid-term goal is to sell around 1.5 million cars by 2015 in order to overtake BMW. Last year it sold 1.1 million. BMW on the other hand, pushed through its factories a total of 1.46 million units in 2010, including BMW, MINI and Rolls-Royce branded cars. The company’s Rosslyn plant north of Pretoria is a significant contributor as it produces 3 Series sedans for a variety of markets, including the USA and Japan.
On the other hand, Audi imports all its products for the Mzansi market. Interestingly that has not stopped it from being extremely competitive with BMW, Mercedes-Benz (who both produce their biggest sellers locally) in terms of pricing.
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