Mercedes-Benz South Africa has severed its business ties with Mitsubishi Motors of South Africa, 16 years after the start of what was meant to be a mutually-beneficial relationship. The Japanese brand will, as of July 2011, be distributed by Imperial Holdings, a JSE-listed company.
Mitsubishi produces some of the highest-rated cars in their classes, such as the Lancer sedan, Pajero SUV and Pajero Sport. For whatever reason (we suspect lack of product), their cars have not done as well as they should have in our market. Imperial aims to change all this. The company is quite diversified, with interests in the motor, insurance and logistics industries among others. It started off as a single dealership in Jozi back in 1948 and currently employs around 34 500 people.
“As one of the automotive industry leaders, Imperial Holdings has the infrastructure and expertise to take the Mitsubishi brand successfully into the future in the South African automotive market”, says Imperial Holdings chairman Osman Arbee. “Customers can rest assured that they will continue to enjoy superior products, and experience the level of service and customer support to which they have been accustomed in the past, as there will be a seamless transition of the required support processes. We are confident that prospective and existing customers will enjoy and benefit from the superb market focus for which Imperial Holdings is renowned.”
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