BMW Motorrad Concept e - Web Exclusive Design concept for a BMW electro-scooter. Read more: http://www.europeancarweb.com/news/epcp_1109_bmw_motorrad

Individual mobility is increasingly defined in terms of sustainability. The BMW Group has taken on the challenges of a rapidly changing world and is now developing serial production solutions to meet the mobility needs of the future. As an integrated part of the BMW Group, BMW Motorrad is also addressing issues of individual single-track mobility and future customer needs. In this connection, BMW Motorrad is expanding its business activities to include a new facet: that of "Urban Mobility".

Building on almost 90 years of experienced in the field of motorized two-wheel vehicles, BMW Motorrad is drawing on the conceptual benefits of single-track vehicles to develop innovative solutions, adding a new dimension to the area of urban commuting.

Before the end of this year, BMW Motorrad will establish its new

"Urban Mobility" area with two premium vehicles in the maxi scooter segment. The BMW maxi scooters combine the functionality of a scooter with the riding pleasure of a motorcycle. Both vehicles are powered by high-performance and efficient 2-cylinder combustion engines.

Based on the BMW Group's sustainability strategy, BMW Motorrad aims to put a premium offer on the market in the area of electromobility in the foreseeable future. At the Frankfurt International Motor Show (IAA), BMW will be presenting its design concept in this area for the first time: "BMW Concept e".

Visionary design for a new drive concept.

The design study BMW Concept e embodies the vision of an electrically powered scooter made by BMW Motorrad. Increasing limitations in traffic space, growing traffic density as well as both ecological and economical challenges give rise to new demands in the area of private transport in the major conurbation areas in particular. An e-scooter with sustainable technological solutions and the aesthetic design of the Concept e provides a response to these changing urban mobility needs.

At the IAA in Frankfurt, BMW i presents visionary vehicles which are individually tailored to their respective purpose - the BMW i3 Concept and the

BMW i8 Concept. They have a completely new "LifeDrive Architecture" specially developed for electrical drive and radically different from conventional vehicle construction. With its fascinating overall concept, the BMW i8 Concept with plug-in hybrid drive is the vision of a sustainable sports car come true. The BMW i3 Concept is the automobile with consistently sustainable design, conceived specifically for an urban setting.

With its Concept e, BMW Motorrad shows how attractive and fascinating the interpretation of the theme of electrical drive on two wheels can be in terms of design, while at the same time attracting attention to its new business area "Urban Mobility".

Concept e - a vision with a future.

The Concept e is a vision: BMW Motorrad designers have developed the style and shaping of the e-scooter of the future - electric, digital, dynamic. The designers deliberately allowed themselves plenty of freedom so as to be able to strike out new, creative paths in the design of components and surfaces.

The shaping and precision achieved reflect the core values of BMW Motorrad: emotion, dynamic performance and innovation. At the same time, the purist, clear design, coloring and choice of materials instantly suggest a clean, efficient yet agile single-track vehicle which allows one to move effortlessly through city traffic.

So the design concept study Concept e is more than just an idea for a new vehicle. In addition to technical functionality and quality, the BMW Motorrad designers attach importance to an emotional dialogue between rider and vehicle. Their basic premise is that a vehicle has to do more than just function - it has to arouse the rider's emotions, too. It has to inspire the rider again and again, as well as reflect its specific technological features.

So in the case of the Concept e, the main aim was to translate the special character of electric drive technology to the vehicle's outward appearance.

The Concept e is the conceptual blueprint of a scooter able to set new standards with innovative premium electrical drive and provide a sound alternative form of mobility suitable for everyday use in the dense traffic of the constantly expanding conurbation areas and cities of the world today.